Senior Content Manager for Training and Coaching Industry

Full-time | Content Management | Remote | Marketing Content

Job openings: 2

Way To Quantum (WTQ) is looking for a Senior Content Manager to help build our company’s online presence, as well as to build the digital assets of our clients. WTQ is an agency that helps the online training and coaching industry in India. E-Learning is a $250 Billion industry and is slated to grow leaps and bounds in the coming years. Our clientele includes trainers, mentors, and coaches who serve the online e-learning market. As an integral member of the team, you will be responsible not only for writing high-quality content but also for managing and developing other writers who are equally as talented! This could mean everything from blog posts and emails all way up through video production. 

WTQ delivers results based on conversion metrics. If this sounds interesting then please apply today at waytoquantum.com/careers/.

Job Description

• Capability to manage a team of content writers and guide them with proper content strategy for each trainer account.
• Create and maintain a content plan for newsletters & email sequences
• Copywriting for landing pages.
• Build and deploy survey forms using Typeform or Google Forms.
• Will communicate regularly with the trainers regarding editorial policy, email, social media & editorial analytics teams to optimize user engagement and key metrics that align with their goals.
• Should be able to create an accurate customer persona for each trainer account.
• Capability to produce high-quality plagiarism-free content on time, with attention to detail, and an emphasis on identifying and pitching to a well-defined target audience.
• Ability to write content in simple, conversational English for website content, blogs, ad copy, email copy, etc.
• Should be able to evaluate every piece of content created by the content team and make sure they are error-free, 100% original & with proper grammar and punctuation (this is non-negotiable).
• A well-organized team leader with the ability to perform various tasks, act individually, and think creatively.
• Execute content marketing strategy in a cross-functional environment including email, Whatsapp, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined by the trainer’s community.

Education Requirements

• Bachelor’s degree with good English language competency.
• Advanced knowledge of on-page and off-page SEO & keyword optimization of content.
• Various forms of online education, certificates and experience will be considered.

Experience

• 3-10 years of experience as a Content writer or content strategist or content marketer

Skills & Abilities

• Ability to collaborate and build relationships with trainers and coaches
• Problem-solving with a serving mentality
• Provide value upfront
• Knowledge of content creation tools like Grammarly, Canva
• Familiarity with Microsoft Office, Google Docs & Zoom.
• Your CV should be error-free and carefully worded.
• Keyword harvesting tools like Google Keyword Planner, AlsoAsked, Answerthepublic, etc.