Senior Digital Marketing Manager for Training and Coaching Industry

Full-time | Digital Marketing | Remote | Marketing Content

Job openings: 2

Way To Quantum (WTQ) is looking for a Junior Digital Marketing Manager to help build our company’s online presence, generate qualified leads and to build the digital assets of our clients. WTQ is an agency that helps the online training and coaching industry in India. E-Learning is a $250 Billion industry and is slated to grow leaps and bounds in the coming years. Our clientele includes trainers, mentors, and coaches who serve the online e-learning market.

WTQ delivers results based on conversion metrics. If this sounds interesting then please apply today at waytoquantum.com/careers/.

Job Description

• Help our trainers and coaches generate qualified leads via social media ads
• Manage email marketing for trainers and coaches
• Managing Search Engine Optimisation, Social Media Optimization of trainers’ websites in coordination with the content marketing team, and design team
• Study competitors’ strategies and fine-tune our strategy
• Help coaches market their courses, and books and grow their community
• Facebook private group management
• Respond to queries and requests from FB group, Trustpilot or Google Reviews
• Online reputation management
• Interact with trainers and coaches to understand their niche and target market
• Craft powerful call to action with ad copies for different ad sets
• Run A-B testing and optimize ads for a lean budget – google ads, LinkedIn ads, FB, and Instagram ads
• Ability to write content in simple, conversational English for Social Media Management
• Create content for Quora and other forums for running traffic into various landing pages
• Design content for landing pages
• Build and maintain the Google My Business page for local SEO
• Should be able to evaluate every piece of content created by the content team and make sure they are error-free, 100% original & with proper grammar and punctuation (this is non-negotiable)
• Create ad sets for Video content marketing
• Monitor and analyze the effectiveness of marketing content
• Find and target audience (micro-market) based on the customer persona
• Maintain YouTube channel & give new content suggestions to coaches based on analytics
• Execute content marketing strategy in a cross-functional environment including email, Whatsapp, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined by the trainer’s community
• Advanced knowledge of Social Media Marketing and Ads

Education Requirements

• Bachelor’s degree with good English language competency
• Various forms of online education, certificates and experience will be considered

Experience

• 3-10 years of experience as a Digital Marketing Executive, or as a marketing expert

Skills & Abilities

• Ability to collaborate and build relationships with trainers and coaches
• Problem-solving with a serving mentality
• Provide value upfront
• Content creation capabilities textual & video production
• Familiarity with Microsoft Office, Google Docs & Zoom
• Your CV should be error-free and carefully worded
• Keyword harvesting tools like Google Keyword Planner, AlsoAsked, Answerthepublic etc.